Melissa Ralston is a fractional sales and marketing executive, advisor and consultant who is passionate about collaborating with teams to effectively articulate their vision and build growth strategies. She has 20+ years experience in global sales, marketing and customer experience leadership roles across multiple industries – publicly and privately held – from $30M to >$2B in annual revenues. 

 

Experienced in leading teams and customers through successful change transformation – go-to-market strategy for multiple M&A integrations with $400M combined revenues; new CRM & ERP roadmaps with KPI adoption and methodologies to improve efficiencies; 50+ year old legacy company re-brands; corporate divestiture from a $2B+ publicly-held company to PE – provides clients an assurance that she has “walked in their shoes.”  

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She has served on numerous boards and committees, some of which include University of South Florida Digital Advisory Board, Promotional Products Association International Board of Directors and Advertising Speciality Institute's Counselor Advisory Board. She has also been a frequent guest speaker and trend advisor, cited in various publications including the New York Times and Tampa Bay Business Journal.​ Click below to learn more.

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MSPR Consulting, LLC is recognized as a Women-Owned Supplier by State of Florida's Department of Management Services.